Visitors to PacPrint are invited to unlock the mystery of the sales process, at a special PacPrint Forum session from The Sales Coach, Greg Donlan on Wednesday 29 June at 3.30pm.

Greg is an acclaimed, engaging and passionate global keynote speaker with deep insights into the science of selling. His presentation at the show is sure to be one to savour, as he explains how small and medium-sized businesses can turn sales from an ‘unexplainable art’ to a repeatable and scalable scientific system.

The session, on the final day of the show, will give visitors the opportunity to learn from Greg’s vast experience, which includes stints with leading organisations including Myer, Seiko, Coca Cola and Ericsson, successful leadership of national sales teams, and – as an acknowledged sales strategist with his business, The Sales Coach – has helped his clients not only survive, but thrive through the GFC and, more recently, the pandemic.

“Our aim at this session will be to ensure business leaders in the print, signage and related sectors leave the presentation not only with some profound insights into the sales process, but also with some tangible actions which they can implement immediately,” Greg says.

“During the session, participants will learn the science which underpins successful selling in 2021 and beyond, and how to build a reliable and repeatable selling system.

“We’ll look at why educating your sales prospects – rather than selling ‘at’ them – gives you a persuasive edge, and step through the process of how to gently control and progress a sales opportunity, to deliver the most successful outcomes, time after time.”

The 2021 PacPrint Forum Series of seminars will run daily throughout the show, which opens at the Melbourne Convention & Exhibition Centre on 28 June and runs through until 1 July. Click here to register for the show, or go to www.pacprint.com.au for more information and the full seminar program.